MapsSEO
The Patch — field guides

Learn how the map really works.

Straight answers on local search — how Google decides who gets found, sector by sector, postcode by postcode. The same thinking we put behind every business we rank, written down.

The Patch owl perched on a glowing map pin — MapsSEO's field-guide mascot
Local SEO basics

Local SEO for Small Business: A UK Guide

Most local SEO advice is written for multi-location chains with a marketing team. If you're a sole trader or single-shop owner, the real question isn't what to do — it's what you can realistically do yourself, and when that stops being enough.

6 min read
Local SEO basics

The Real Benefits of Local SEO for UK Businesses

Local SEO's core benefit stated plainly: it puts you in front of people who are already searching with intent to buy nearby, right now. Here's what that actually gets you — and what it won't fix.

5 min read
Local SEO strategy

How to spy on the map pack: competitor analysis for UK trades

The three businesses above you in the map pack are showing you their homework — categories, reviews, photos, services, all public. Here's how to read a competitor's profile like a specialist, and turn what you find into your own work list.

3 min read
Google Business Profile

Google Business Profile suspended? The UK reinstatement guide

A suspension takes you off the map overnight — no warning, no phone number to call, and the wrong first move makes it worse. Here's how suspensions actually work, what triggers them for UK businesses, and the reinstatement approach that doesn't burn your appeal.

4 min read
Local SEO basics

Why is my business not showing on Google Maps? The 8 real reasons

You search your own trade, and your business is nowhere — while competitors you know you beat sit in the pack. Here are the eight real reasons UK businesses go invisible on Google Maps, in the order you should check them.

4 min read
Local SEO strategy

Surviving Google's local algorithm updates: a UK guide

Every year Google shakes the map pack, and every year businesses that were "doing fine" disappear from searches they owned. Here's how local updates actually behave, how to tell an update from a problem you caused, and why boring white-hat signals are the only ranking that survives.

4 min read
Google Business Profile

How to choose your primary Google Business Profile category (UK guide)

Your primary category is the single most powerful field on your Google Business Profile — and the one most UK trades get subtly wrong. Here's how to choose it, when to change it, and the trade-by-trade picks.

4 min read
Local SEO basics

What is the Google Map Pack? The UK 3-Pack, explained

The map pack is the block of three local businesses Google shows above the normal results — and for UK trades it's where the calls happen. Here's what it is, how Google picks the three, and whether a newer business can get in.

4 min read
Guides

How to rank on Google Maps in 2026: the complete UK guide

Everything that actually moves a UK business up Google Maps in 2026 — ranking factors, profile optimisation, reviews, citations, posts and tracking — in the order you should do it. No tricks, no fluff.

4 min read
Where the reading leads

Every local search has a winner.

These guides tell you how the map is won. The next step is knowing exactly where you stand on it — we'll show you your live position for the searches that matter, free.