Terms of Service

1. Who these terms are for

1.1 These terms apply to the monthly Maps SEO service ("the Service") supplied by MAPS SEO LIMITED (Companies House 17040615) ("we", "us", "our") to you ("you", "your").

1.2 The Service is provided to businesses only. By subscribing you confirm that you are acting for purposes relating to your trade, business, craft or profession, and not as a consumer. Consumer cancellation rights (including the statutory 14-day right to cancel) do not apply.

2. The subscription

2.1 The Service is a monthly subscription. You choose a package (which sets how many search keywords we track and work on) and the monthly fee shown on our pricing page at the time you subscribe.

2.2 Payment is taken by card through Stripe. Your first payment is taken when you subscribe, and each subsequent monthly payment is taken automatically on your renewal date until the subscription ends.

2.3 No VAT is added to our prices — we are not VAT registered. If that changes, we will tell you before it affects any renewal.

3. Initial term

3.1 Every subscription has a 3-month initial term, starting on the date of your first payment. This is the honest minimum period for local search (map-pack) work to show meaningful movement.

3.2 During the initial term the subscription cannot be ended early. If you cancel during the initial term, the cancellation takes effect at the end of the initial term — your work and billing continue until that date, and the remaining months of the term are payable and are not refunded (except under the refund guarantee in clause 5).

3.3 After the initial term the subscription continues on a rolling monthly basis until you cancel.

4. Cancelling

4.1 You can cancel at any time from your account panel.

4.2 After the initial term, cancellation takes effect at the end of your current billing period. Your work continues until that date. No further months are charged after it.

4.3 We do not give partial refunds for the current month or for any month already started — cancelling stops future billing, it does not claw back time already paid for.

4.4 You can update your card and view invoices at any time through the secure Stripe billing portal linked in your panel.

5. Refund guarantee

5.1 On the day your subscription starts we record your ranking position for each keyword we track ("the day-0 baseline").

5.2 If, at the end of your 3-month initial term, there has been zero improvement across all of your tracked keywords measured against your day-0 baseline, we will refund the fees you paid for the initial term in full.

5.3 Improvement on one or more tracked keywords means the Service is working and the guarantee is met; the guarantee applies only where there is no improvement on any tracked keyword at all.

5.4 The guarantee is measured solely against your own day-0 baseline for the keywords set up at onboarding. It requires that you have kept your Google Business Profile access, information and any agreed inputs available to us throughout the term.

5.5 The guarantee is a refund promise, not a ranking promise. We do not and cannot guarantee any particular Google position — Google controls its own results. We guarantee diligent, white-hat work and the refund described above.

6. What we do and don't do

6.1 We carry out white-hat local SEO work only. We do not buy, sell or fake reviews, and we do not use methods that breach Google's guidelines.

6.2 Rankings, timescales and Google's decisions (including profile suspensions or reinstatements) are outside our control and are not guaranteed, save for the refund guarantee in clause 5.

7. Your Google access and data

7.1 To deliver the Service you add us as a manager on your Google Business Profile through Google's own invite system. You keep ownership and can remove our access at any time. We only process the business information you provide and the ranking data we measure, for the purpose of providing the Service and its reporting.

8. General

8.1 We may change these terms or our prices for future billing periods by giving you reasonable notice; changes do not affect the price of a term already started.

8.2 These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

8.3 Our refund guarantee is set out in clause 5 above and, in full, in our separate Refund Policy.