Terms of Service

Last updated: 5 July 2026

These terms of service ("Terms") set out the agreement between you and us for the services we provide. Please read them carefully. By creating an account, placing an order, or using our services, you confirm that you accept these Terms.

1. Who we are

We are MAPS SEO LIMITED, a company registered in England and Wales under company number 17040615, whose registered office is at Suite 20877, 5 Brayford Square, London E1 0SG. We trade as "MapsSEO" and operate the website at https://mapsseo.co. In these Terms, "we", "us" and "our" mean MAPS SEO LIMITED, and "you" and "your" mean the person or business that opens an account with us or orders our services. You can contact us at any time at [email protected].

2. The services

We provide Google Maps and local search optimisation services for businesses. Depending on what you order, these may include Google Business Profile optimisation, local search ranking work, local citation building, monthly geo-grid rank tracking and reporting, and one-off services such as Map Listing setup and Review Removal requests. The specific work included is described in the package or service you order at the time you order it.

We offer our services in two forms:

• Monthly subscriptions — ongoing packages billed monthly in advance on a rolling basis (for example, our Starter, Growth and Market Leader packages).
• One-off services — discrete pieces of work charged as a single fee, such as Review Removal (currently £249) and Map Listing setup.

3. No ranking guarantee

Search and map results are controlled by Google, not by us. We do not, and cannot honestly, guarantee any particular ranking, map-pack position, placement, traffic level, number of enquiries, or timescale for results. Any provider that guarantees a "number one" position is misleading you. What we commit to is carrying out the work in your package competently and in line with Google's published policies, and reporting your actual results to you transparently each month. Local SEO is not instant; meaningful movement typically takes several months of consistent work.

4. Your account and eligibility

You may need an account to order and manage services. You can register with an email address and password, or by using "Continue with Google". You are responsible for keeping your login details secure and for activity that takes place under your account. You must give us accurate registration information and keep it up to date. Our services are intended for businesses and for people aged 18 or over; they are not directed at children.

5. How a contract is formed

Your order (whether placed through our website, by email, or by confirming a proposal) is an offer to buy the service. A contract between you and us is formed when we confirm acceptance of your order, or when we begin the work, whichever happens first. If we cannot accept an order, we will tell you and will not charge you.

6. Fees, VAT and payment

• Our fees are the prices published on our website (or quoted to you in writing) at the time you order. Our subscription prices are fixed and transparent; we do not use hidden charges.
• Subscription fees are payable in pounds sterling, monthly in advance. One-off service fees are payable in pounds sterling before the work begins, unless we agree otherwise in writing.
• Prices are stated exclusive of VAT. Where VAT applies, it will be added at the applicable rate and shown on your invoice.
• Payment is currently made by bank transfer to the account shown on your invoice. We may in future offer card payment through a secure third-party payment provider (for example Stripe). Where we do, card payments are processed entirely by that provider; we never receive, handle or store your full card details.
• Work for a given billing period begins once payment for that period has been received. If a payment is not received when due, we may pause or suspend the affected services until it is.

7. Subscriptions: rolling monthly, no lock-in, and cancellation

Our subscriptions run on a rolling monthly basis. There is no minimum term and no lock-in. Each payment buys one month of service.

• You may cancel your subscription at any time by telling us at [email protected] or through your client account.
• Cancellation stops future billing. Your services continue until the end of the monthly period you have already paid for, and then stop.
• Because each month is paid in advance for a month of work that we carry out, we do not give pro-rata refunds for a monthly period that has already started, except where you have a statutory right to a refund (see clause 9) or where we are at fault.
• Either of us may choose not to continue into a further month. We will always tell you before we stop providing a service for any reason other than non-payment.

8. One-off services and refunds

For one-off services (such as Review Removal and Map Listing setup), the fee pays for the professional work and the attempt, not for a guaranteed outcome. For example, with a Review Removal request we prepare and submit a properly reasoned removal request to Google; whether a review is removed is Google's decision, which we do not control and cannot guarantee. Once we have begun a one-off service, the fee is non-refundable to the extent we have carried out the work, except where you have a statutory cancellation right (see clause 9) or where the work is defective and we cannot put it right. If we have not yet started the work, you may cancel it for a full refund.

9. Your statutory cancellation rights (consumers)

If you are a consumer — that is, an individual buying wholly or mainly outside your trade, business, craft or profession — you have a legal right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 to cancel a distance contract for services within 14 days of the day the contract is made, without giving a reason.

• To cancel, simply tell us in a clear statement (for example by email to [email protected]) before the 14 days end. You may use the model cancellation form, but you do not have to.
• If you ask us to start the services during the 14-day period (which is usually necessary for local SEO work to begin), and you then cancel within the period, you must pay for the services actually provided up to the moment you cancel, calculated in proportion to the full service. We will refund the balance within 14 days.
• If you asked us to start during the 14-day period and expressly acknowledged that you would lose the right to cancel once the service was fully performed, and we have fully performed it within that period, you will no longer be able to cancel under these Regulations.

Most of our customers buy our services for a business and are therefore not consumers, so these particular statutory rights usually do not apply to them. Where they do not apply, the generous rolling-monthly, cancel-anytime arrangement in clause 7 applies instead. Nothing in these Terms removes any statutory right you do have.

10. Your responsibilities

• Give us the access we reasonably need to do the work — for example, manager access to your Google Business Profile — and keep that access in place while the services continue.
• Provide accurate, lawful and complete information about your business, and let us know promptly if it changes.
• Respond to reasonable requests from us and complete any steps Google requires of you (such as verification).
• Make sure you are entitled to give us the information and access you provide, and that doing so does not breach anyone else's rights.

11. Acceptable use and honest practice

We work only within Google's published policies (white-hat local SEO). We will never create, buy or solicit fake reviews, publish false or misleading business information, stuff keywords into your business name, or submit false information to Google on your behalf, and we will not do so even if asked. You agree not to ask us to do any of these things, or to use our services or reports for any unlawful, misleading or policy-breaking purpose. We may refuse or stop any request that would breach Google's policies or the law, without that being a breach of these Terms on our part.

12. Deliverables, materials and intellectual property

The reports, audits, rank scans, citation lists and other outputs we produce for you are provided for your business use, and the specific content we create for your Google Business Profile or website becomes yours once you have paid for it. Our own methods, tools, software, templates and know-how, and anything we develop generally rather than specifically for you, remain our property. You keep ownership of the materials and information you give us and grant us a licence to use them for the purpose of providing the services.

13. Data protection

How we handle personal data is explained in our Privacy Policy, which forms part of your agreement with us. In summary, we act as the data controller for the personal data you give us to open and run your account (for example your name and email). Where, in order to deliver the services, we handle personal data contained in your Google Business Profile or your own business and customer records, we act as your data processor and process that data only on your documented instructions. In that role we will: keep the data confidential; apply appropriate security measures; use only the sub-processors described in our Privacy Policy (or others we notify you of); help you respond to individuals exercising their data protection rights and to meet your own obligations, so far as is reasonable; and delete or return the data at the end of the services, except where we must keep it by law. You confirm that you have the right to give us that data and instructions.

14. Confidentiality

Each of us will keep the other's non-public business information confidential and use it only to perform or receive the services, except where disclosure is required by law or to our professional advisers or service providers who are themselves bound by confidentiality.

15. Google's decisions and third parties

Our services depend on platforms operated by Google and other third parties, which we do not control. Google may change its rules, algorithms or products, and may edit, suspend or remove a business profile at its own discretion. Where a suspension or adverse change happens despite policy-compliant work, we will help you seek reinstatement as part of your package, but we cannot guarantee Google's decision or how long it takes, and we are not responsible for Google's actions.

16. Our standard of service

We will provide the services with reasonable care and skill. If you are a consumer, this reflects your rights under the Consumer Rights Act 2015, which are not affected by these Terms. If something is not done with reasonable care and skill, tell us and we will put it right where we reasonably can.

17. Our liability

Nothing in these Terms limits or excludes our liability where it would be unlawful to do so — this includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, and, for consumers, any statutory rights that cannot be excluded.

Subject to that:

• We are not liable for loss of profit, loss of revenue, loss of business, loss of goodwill or reputation, loss of anticipated savings, or any indirect or consequential loss, however it arises.
• We are not liable for rankings, traffic or outcomes on Google, or for Google's own actions (including suspensions or ranking changes), where our work has been carried out with reasonable care and in line with Google's policies.
• Our total liability to you for all claims connected with the services in any 12-month period is limited to the total fees you paid us in the 12 months before the event giving rise to the claim, or, for a one-off service, the fee you paid for that service.

This clause does not apply to the extent it would remove a consumer's non-excludable statutory rights.

18. Business and consumer customers

Where you deal with us as a business (including as a sole trader buying for your business, a company, a partnership or another organisation), the statutory protections that apply only to consumers do not apply to you, and clauses 9 and the consumer-specific parts of clauses 16 and 17 are read accordingly. Where you deal with us as a consumer, your statutory rights always take priority over anything in these Terms.

19. Suspension and termination by us

We may suspend or end the services if you do not pay when due, if you materially break these Terms (for example by asking us to breach Google's policies), or if continuing would put us in breach of Google's policies or the law. Where it is reasonable to do so, we will give you notice and a chance to put things right first. If we end the services, you remain liable for fees for services already provided.

20. Changes

We may change the services, or these Terms, from time to time — for example to reflect changes in the law, in Google's policies, or in how we work. We will publish the current version on our website. Where a change to these Terms materially affects an active subscriber, we will give at least 14 days' notice by email or through your client account before it takes effect; if you do not agree, you may cancel under clause 7. Your subscription price will not change during a month you have already paid for.

21. Complaints and contact

If something is wrong, please tell us first at [email protected] and we will try to resolve it quickly and fairly. This is the fastest way to put things right.

22. General

• Assignment. You may not transfer your rights or obligations under these Terms without our written consent. We may transfer ours to a company that takes over our business, provided your rights are not reduced.
• Whole agreement. These Terms and our Privacy Policy, together with the package or service details you order, form the whole agreement between us about the services.
• No waiver. If we do not enforce a right straight away, that does not mean we give it up.
• Severance. If any part of these Terms is found to be unenforceable, the rest continues to apply.
• Third parties. No one other than you and us has any rights under these Terms under the Contracts (Rights of Third Parties) Act 1999.
• Events beyond our control. We are not liable for failure or delay caused by events beyond our reasonable control, but we will take reasonable steps to reduce the effect.

23. Governing law and jurisdiction

These Terms and any dispute arising out of them are governed by the law of England and Wales. Disputes are subject to the exclusive jurisdiction of the courts of England and Wales, except that, if you are a consumer living in Scotland or Northern Ireland, you may also bring proceedings in the courts of the part of the UK where you live.