Learn how the map really works.
Straight answers on local search — how Google decides who gets found, sector by sector, postcode by postcode. The same thinking we put behind every business we rank, written down.
What Is Local SEO? A Plain-English Guide
Local SEO isn't a mystery discipline — it's getting your business found by the people near you who are already searching for what you sell. Here's what it actually is, how it works, and where to start.
Read the guideHow to Set Up a Google Business Profile (UK Guide)
This is setup, not optimisation — for anyone who's never claimed a listing. What you need before you start, the verification step, and the mistakes made at creation that are hardest to unwind later.
8 min readLocal SEO Best Practices That Actually Move the Map Pack
Not a tick-list — the reasoning behind what to prioritise, and why some 'best practices' doing the rounds are outdated or overrated once you look closely.
9 min readHow to Build a Local SEO Strategy (UK Guide)
A strategy is the order you do things in and why; a checklist is what to do once you've already decided. Most 'local SEO strategy' pages online are checklists with a different label — here's how to actually build one.
8 min readLocal SEO Reporting: What You Should See Monthly
A screenshot of a keyword climbing from position 9 to position 3 tells you almost nothing on its own. Here's what a local SEO report should actually contain, and why the number that matters most depends on where the person searching was standing.
8 min readBing Places for Business: Is It Worth Setting Up in the UK?
Bing Places is Microsoft's answer to Google Business Profile — smaller, quieter, and genuinely worth a small slice of your attention. Here's the honest verdict, without pretending it's a growth channel.
7 min readHow to Run a Local SEO Audit (UK Guide)
Checking your own listing from your own kitchen tells you almost nothing — Google shows you a flattered version of reality. Here's the 5-part framework for auditing your local SEO properly, and where a DIY check runs out of road.
6 min readThe Complete Local SEO Checklist (UK, 2026)
Most "local SEO checklists" are just Google Business Profile checklists with a different title. This is the whole picture — profile, citations, reviews, on-page and tracking — with the deep dives linked where they belong.
6 min readLocal Citations for UK Businesses, Explained
A citation is any place online that lists your business name, address and phone number — and most UK businesses have more citation damage than citation scarcity. Here's what actually matters, and what doesn't.
7 min readEvery local search has a winner.
These guides tell you how the map is won. The next step is knowing exactly where you stand on it — we'll show you your live position for the searches that matter, free.
