Google Business Profile optimisation, done properly
Your Google Business Profile carries roughly a third of your map pack ranking weight — and most UK profiles were set up in one evening and never touched again. We rebuild yours field by field: the right categories, complete services, real photos, weekly activity and a review system your customers actually respond to.
What's actually wrong with most profiles
We audit UK trade profiles every week, and the same problems repeat: a generic primary category ("Plumber" when the money is in boiler repair), half-empty services, three photos from 2019, unanswered reviews, and business details that disagree with the rest of the web. Each one quietly caps your visibility. Our free optimisation checklist shows you every check we run — this service is us doing them for you.
What we optimise
| Area | What we do | Why it matters |
|---|---|---|
| Categories | Primary chosen from pack evidence; secondaries for every real service | The strongest single ranking field on the profile |
| Services & description | Every service listed, priced where sensible, written for humans | Relevance for the long-tail searches that convert |
| Photos | Real-job photo plan: what to shoot, weekly upload rhythm | Engagement signals + trust at the moment of choice |
| Reviews | A white-hat asking system + replies to every review | Around a fifth of pack ranking weight — and the human deciding factor |
| Posts & Q&A | Weekly posts; questions seeded and answered before customers ask | Activity signals + owning your own narrative |
| Consistency (NAP) | Name, address, phone aligned across directories that matter | Contradictions erode Google's trust in your details |
On its own, or as part of the climb
Profile optimisation is the foundation of every Google Maps SEO package we run — it's the first month's core work. If your profile is the only thing holding you back, it may be all you need; the free rank check below will tell you honestly which case you're in.
The white-hat line never moves: no fake reviews, no keyword-stuffed names, no invented service areas — the shortcuts that end in suspensions.
Straight answers
Is this a one-off job or ongoing? +
The rebuild is the first month's core work. A profile stays strong with weekly activity — photos, posts, review replies — which is what the ongoing packages cover. After the free audit we'll tell you honestly which you need.
Do you need my Google password? +
Never. You add us as a manager on your Google Business Profile through Google's own invite system — you keep ownership and can remove access any time.
My profile is suspended. Can you fix it? +
We handle reinstatements as part of our work, but Google makes the final decision and no one can guarantee the outcome or timescale. We'll tell you honestly what your chances look like before you spend anything.
How does payment work? +
Monthly in advance, by bank transfer — no card stored, no auto-charge. Card payments are coming soon.
Will you get me more reviews? +
We'll build a system that asks your real customers at the right moment — and we'll reply to every review. What we'll never do is buy, fake or filter reviews. That's not a policy preference; it protects your profile and it's the law.
Get your profile graded — free
We'll run your Google Business Profile through our checklist by hand and email you what's missing. Free, no account needed.